Tabacalera Sarandí

We set out to build the process of relationship with the company’s brand consumers, to position their brands in the market. 

We chose music as a “bridge” from the main brand of the tobacco company (Red Point) and from there we generated an interaction proposal and relationship with the brand consumers.  We work in the implementation and design of promotional mechanics with interaction  from points of sale and product packs trough QR codes that direct them to the registration landing, with games, augmented and direct prizes due to the interaction with the brand, Red Point.