Banco Galicia – Quiero!

We manage the economic structure of the Quiero! program and at the same time we develop the program´s value proposal strategy.

We design the Quiero! economic-financial model seeking to balance the bank´s budget with the marketing objectives and customer management. Developing in parallel the proposal of categories, brands for exchanges and the stimuli for each segment. 

A management and monitoring dynamic was designed for the budget and the value proposal that led to the achieving of the area objectives for a period of 10 years straight, leading the program Quiero! to be a benchmark of the industry of financial services and loyalty programs in Argentina.