CRM + Digital Services + Creativity
We order and we enrich the existing data from the clients in order to develop a customer value model RFA (Recency, Frequency and Amount) tailored to the business, which allowed us to create segments of value and operate direct actions with each group according to their purchasing behavior. We implement direct actions personalizing the offer, the message and stimuli according to the segment of value RFA, which generated positive results and incremental sales vs the uncontacted groups.
DETAIL
CUSTOMER
McCain
PROJECT
CRM + Digital Services + Creativity